Steps Towards Sustainable Enterprise Cookie Policy for Engineering Managers

It is Memorial Day. Do you know where your cookies are?

As Privacy regulations varieties Opt-In vs. Opt-Out converge with 3rd party cookie restrictions slowly moving into browsers, engineering managers must start integrating the corporate cookie and visitor tracking policies into transactional and commercial applications/APIs.

Photo by Tyler Nix on Unsplash

Context:

Engineering managers are tasked with many “personalization” requirements, that require tracking user behavior along with providing functional features. Critical ones such as:

1. A/B Testing
2. Funnel Management (Marketing and Sales Automation)
3. Pixel / Tag Management (Site Analytics)
4. Recommendations Engine

Depending on the state-specific regulations, the definition of “tracking” first-party customers (your own cookies or server-side data) is extended into privacy discussions.

There are also several browser-specific requirements for the number of cookies and maximum cookie length variations evolving. You can check your supported browser requirements here.

Example: Most browsers restrict your global domain to have a maximum of 180 cookies with a max length of 4096…